Integrity1
Brand Identity & Website Redesign
Crafting a unified brand and digital experience for a leading payroll and HR firm.
Integrity1, a well-established payroll and HR consulting firm, needed a refreshed brand identity and website that reflected their evolution into a modern, data-driven organization. My role was to lead the complete transformation — from visual identity and digital assets to a fully responsive website that communicates clarity, trust, and innovation.
Project Goals
- Establish a modern, cohesive brand identity that reflects Integrity1’s growth and credibility.
- Design a responsive, accessible website that aligns with the new brand and improves UX.
- Equip the team with branded templates and assets for internal and external communication.
Brand Identity System
Logo Concept & Structure
The logo uses the infinity symbol to convey limitless support and long-term trust — two core traits of Integrity1’s service promise. Responsive and co-branded versions were developed for flexibility across platforms.
Typography & Color System
A clean, accessible type hierarchy built with Montserrat ensures clarity across digital and print. The blue palette reinforces professionalism, trust, and approachability.
Icon System:
A clean, consistent icon set was designed to visually support key services and make content easier to navigate. The icons add clarity to the website and reinforce the brand’s professional look across all platforms.
Designing the Everyday Moments
Everyday interactions matter. I designed branded materials like business cards, Teams backgrounds, and staff event posters to ensure even the smallest moments felt polished, consistent, and true to Integrity1’s values.
Social Media KitSocial Media Kit
To maintain a strong and consistent presence online, I designed a complete social media kit—including post carousels, hiring templates, and LinkedIn banners for both staff and the company. These ready-to-use assets made it easy for the Integrity1 team to show up professionally across every platform, without relying on design support.
Website Design
Amplified Brand Trust & Recognition
By carrying Integrity1’s refreshed brand directly into the website, every visitor immediately experiences a consistent look and feel—reinforcing credibility and making prospects more likely to engage and convert.
Frictionless User Journeys
Redesigned site architecture and clear navigation reduce client frustration. Key services and resources are now accessible in two clicks or less, helping HR teams and business owners find answers fast and boosting lead generation.
Mobile-First, Performance-Focused
A fully responsive, performance-optimized site means your clients can research and request your services on any device—anytime. Faster load times and intuitive layouts drive higher session durations and strengthen user satisfaction.
Scalable Design System for Rapid Growth
Our component-driven approach (cards, icons, buttons, grids) empowers your team to launch new pages or features without redesign delays—keeping your marketing agile and on-brand as services expand.
